Elizabeth Edwards

Nov 18, 2020

Designed to Divide: Why Mask Messaging Unintentionally Created Chaos

And What We Can Do Differently — Eight months after the World Health Organization declared COVID-19 a pandemic, the United States has reached an apex in our polarized debate over mask-wearing. While other nations have faced similar debates, nowhere else has the virus produced as much consternation and chaos. How did we get here? Our current mask…

Crisis Management

14 min read

Designed to Divide: Why Mask Messaging Unintentionally Created Chaos

Oct 26, 2020

The Modern-Day Communicator’s Manifesto

And the Key to Creating Core Comprehension — And the Key to Creating Core Comprehension Dear Fellow Communicators, I have frustrating news. Despite our advanced degrees, many of us have never been taught what is arguably the most important fundamental of communication. We are taught things like grammar, language, and syntax. We are taught how to organize thoughts…

Communication

7 min read

Feb 15, 2014

The 6 Secrets That Could Change Content Marketing Forever

Create Contagious Content with Cognitive Science — What marketer doesn’t know the joy of creating content… Its a never-ending pile of fun! Right?! In truth, developing quality content is rather tough. It is time consuming. It requires research, links, more research, images, infographics, smart social media connection points, and of course writing, , editing, editing and then…

3 min read