The Modern-Day Communicator’s Manifesto

And the Key to Creating Core Comprehension

Many of us have never been taught what is arguably the most important fundamental of communication, how to communicate to create understanding. That’s not right.

Dear Fellow Communicators,

I have frustrating news.

Despite our advanced degrees, many of us have never been taught what is arguably the most important fundamental of communication.

We are taught things like grammar, language, and syntax.

We are taught how to organize thoughts and ideas into long papers.

We are taught rhetoric based on more than two-thousand-four-hundred-year-old perspectives.

But most of us are never taught how to communicate to create understanding.

Most of us are never taught how communication dances with decision-making in the mind (and how to not dance like Carlton).

Most of us are never exposed to the insights the science fields have uncovered about human communication preferences.

Even with all of the experience we’ve gained and advanced evolutionary moment in history, we continue to communicate blindly as both a…