Designed to Divide: Why Mask Messaging Unintentionally Created Chaos

And What We Can Do Differently

America’s COVID-19 communication response has, in large part, followed the path of guaranteed failure by ignoring the importance of our shared but silent psychological communication responses.

Eight months after the World Health Organization declared COVID-19 a pandemic, the United States has reached an apex in our polarized debate over mask-wearing.

While other nations have faced similar debates, nowhere else has the virus produced as much consternation and…